AXIA helps Verizon reconnect product with American consumers and businesses
Verizon needed to breathe new life into a stale, yet profitable, staple product line and reconnect with American businesses and consumers. They hired AXIA to reinvigorate the product’s relevance and unique positioning with fresh creative, promotions and a test marketing campaign across Florida that supported its sales representatives. AXIA exceeded the Verizon division’s senior management expectations by delivering new insights and presenting several creative and scalable solutions for promotional deployment across Florida and eventually the U.S.
3 Million Consumers Catch the Sanidoor Wave
Sanidoor is a touch-free public restroom door opening system designed to reduce the spread of germs by eliminating contact with door surfaces when entering and exiting restrooms. L. Gale Lemerand, a serial entrepreneur from Daytona Beach, Fla., invented Sanidoor. Sanidoor hired AXIA as its public relations agency of record to spread the word about Sanidoor to consumers across the United States and Canada. Read the rest of this entry »
Brightway Insurance call volume increased by 300%
Brightway Insurance is Florida’s fastest-growing independent insurance agency with 39 offices serving 30,000 households across the state. In January 2009, when State Farm exited Florida’s home insurance market, Brightway called on AXIA to position the company as a leading expert on the effect of this announcement on Florida’s homeowners. Read the rest of this entry »
AXIA serves up a new title sponsor
Octagon, the world’s largest sports marketing firm and leader in athlete management, hired AXIA to look for a new sponsor for the WTA event held in Jacksonville, Fla., following Bausch & Lomb’s exit after 22 years as the event’s title sponsor. AXIA used target news outlets including Sports Illustrated and USA Today, to create a sense of awareness for the tournament sponsorship opportunity and generate inquiries and leads. Read the rest of this entry »
FIS goes green with AXIA and GreenLight Initiative
Fortune 500 company FIS (f/k/a Fidelity National Information Services) (NYSE:FIS) is the leading provider in banking technologies to financial institutions and businesses. In 2008, it hired AXIA Public Relations and Marketing to develop an employee environmental program. AXIA developed marketing tools, including naming the campaign “The FIS GreenLight Initiative” and designing the logo, tagline, a series of three four-color posters and an internal e-newsletter and Web site with social media concepts to promote green behavior in the workplace among its 32,000 FIS employees across 80 domestic offices in early 2009. Plans for an international campaign to FIS global offices with translations are underway. Read the rest of this entry »
Touchdown for Modis with more than 10 times its ROI in Superbowl coverage
With the Super Bowl coming to Jacksonville, Fla., AXIA knew the time was right to build brand awareness for Modis — the flagship brand of the Fortune1000 international staffing company MPS Group. Read the rest of this entry »
AXIA helps MPS Group gain local and national visibility
For more than five years, AXIA has served as the public relations agency of record for the worldwide staffing company, MPS Group (NYSE:MPS). Throughout this strategic relationship, AXIA has achieved significant results for MPS business units, including Modis (IT staffing), Idea Integration (IT solutions), Special Counsel (legal staffing) and Soliant Health (medical staffing), among others. Read the rest of this entry »
Bank launches new campaign and nets $14.5 million in deposits
First Coast Community Bank is a provider of Synovus Financial Services in the northern Florida market. When the bank decided to grow its consumer deposit business, it chose AXIA to help introduce a new, high-yield money market account. In response, AXIA developed a comprehensive, integrated campaign that included public relations, outdoor, direct response, print and point-of-purchase materials, raising awareness, and opening accounts. Within three months of launching the campaign, First Coast Community Bank had netted $14.5 million in commercial and consumer deposits.
“AXIA promises a lot … and then delivers even more.”
- Chip Townsend
First Coast Community Bank, an affiliate of Synovus Financial Corp.
Campaign brings in $2 million in new SBA loans in 90 days
First Coast Community Bank is a provider of Synovus Financial Services in the north Florida market. In 2004, the bank chose AXIA to achieve greater penetration in Small Business Administration (SBA) loans. The ensuing direct-response and media relations campaign targeted 400 small business owners in three counties, directly leading to more than $2 million in new loans within 90 days. The bank retained its position as the No.1 SBA lender by more than $7.1 billion and increased its 2004 SBA lending by more than 60 percent. The bank rehired AXIA to perform another SBA loan campaign targeting 4,000 businesses in six counties in 2005, 2006 and 2007. 
“AXIA delivered as promised. The campaign generated a great response and earned a large return on investment.”
- Chip Townsend
First Coast Community Bank, an affiliate of Synovus Financial Corp.
University increases MBA enrollment by 50%
In the summer of 2007, Jacksonville University sought to dramatically increase enrollment in its adult degree programs (ADP) and various master’s degree programs. To solve this challenge, AXIA implemented an integrated campaign that included television, radio, print, direct marketing and earned media coverage, as well as a strong online program. The result was a 50 percent increase in new MBA enrollment and a similar increase in ADP and other programs. Further, the campaign significantly increased awareness of JU in its critical home market. Read the rest of this entry »