C1 Advantage Checking Program makes a splash on TV, Radio, Internet and more…
With growing branches throughout the First Coast, Community First Credit Union is a major regional player in personal finance. Executives weren’t satisfied with the status quo, so they selected AXIA. They wanted to capture additional members by launching an innovative rewards based checking product. To solve this challenge, AXIA created two brand response television spots that drove membership and enrollment in theC1 Advantage Checking program. Additional supporting campaign elements included radio spots, animated Web banners, direct mail and more. The result included 746 new members, 387 new accounts from current members and 3,118 converted accounts from current members. Further, the campaign significantly raised awareness of Community First throughout the region.
Synovus turns to AXIA for internal and external collateral materials
When Synovus combined its Commercial Lending and Asset Based Lending business units to become Synovus Capital Finance, it needed new collateral materials to launch the new division and engage employees and customers. Read the rest of this entry »
Keffer Club rolls in high sales figures
After eight successful years in business, Rick Keffer Dodge Chrysler Jeep wanted to maximize repeat sales from prior customers. To achieve that goal, the AXIA team created a quarterly “Keffer Club” newsletter for the 4,000 customers who had purchased a new or used vehicle from the dealership in the past five years. This focused strategy resulted in a record-high sales figures for the following two quarters, exceeding monthly sales goals set by the Chrysler Corporation.
Boat show sails away with sales and attendance boost news
Several boat shows compete for buyers in northeast Florida. That’s why the Marine Industry Association of Northeast Florida sought to increase attendance and generate more revenue during its second St. Augustine Boat Show. Read the rest of this entry »
Law Offices enjoy front page exposure
As the Law Offices of Don Pumphrey, Jr. grew, its marketing simply didn’t reflect its new position. After a careful review of the firm’s goals and objectives, AXIA crafted an entirely new corporate identity, including logo, tagline, stationery package and a direct-marketing lead generation program targeting recently arrested citizens. Read the rest of this entry »
AXIA rebrands insurance agency
When Kenston Powell purchased the Maxwell Agency, it was a well-respected insurance agency specializing in religious institutions. Powell felt the name just wasn’t right for future growth prospects. In 2006, we embarked on yet another challenge for the AXIA “Onoma” rebranding process. After several successive rounds, we selected Damasca — derived from the Biblical site where Saul of Tarsus was transformed into St. Paul. AXIA went on to design a full corporate identity package for Damasca, including a logo, letterhead, note cards and other elements. AXIA also negotiated and secured rights to the damasca.com domain.
PR helps increase ticket sales by 73%
For four days in the fall, Amelia Island, Fla. becomes “Book Island”, where best-selling authors share their works with literary connoisseurs from around the country. Festival officials booked AXIA to promote the event locally and nationally to increase attendance. Read the rest of this entry »
Campaign brings in $2 million in new SBA loans in 90 days
First Coast Community Bank is a provider of Synovus Financial Services in the north Florida market. In 2004, the bank chose AXIA to achieve greater penetration in Small Business Administration (SBA) loans. The ensuing direct-response and media relations campaign targeted 400 small business owners in three counties, directly leading to more than $2 million in new loans within 90 days. The bank retained its position as the No.1 SBA lender by more than $7.1 billion and increased its 2004 SBA lending by more than 60 percent. The bank rehired AXIA to perform another SBA loan campaign targeting 4,000 businesses in six counties in 2005, 2006 and 2007.
“AXIA delivered as promised. The campaign generated a great response and earned a large return on investment.”
- Chip Townsend
First Coast Community Bank, an affiliate of Synovus Financial Corp.
AXIA helps development secure more contracts
A national slowdown in real estate sales, coupled with an oversupply of luxury condominiums in the northern Florida market, resulted in many delayed and postponed projects. Allegiance Development hired AXIA in March 2006 to ensure that its new 48-unit waterfront project secured five contracts and two reservations by early June. Read the rest of this entry »
AXIA rehabs physical therapy brand
Advance Rehabilitation specializes in physical, occupational and speech therapies, on-field athletic training and sports medicine. Prior to working with AXIA, the chain had no unified brand identity across the 20 markets it served. To meet this challenge, AXIA developed a Web site and a brand identity system for Advance Rehabilitation, including letterhead, envelopes, business cards, referral pads and more. The new materials help raise awareness for the growing company.
“Our bright new colors have been noticed by clients and competitors alike. People are talking about
Advance Rehabilitation.”
- Chad Whitefield
Advance Rehabilitation