Ideas. Relationships. Results.
Miller Lite sought to leverage the launch of its new Vortex bottle in select Southeastern U.S. markets to boost Miller Lite’s sales during key summer months.
By the campaign’s end, Miller Lite enjoyed more than a tenfold return on its investment in publicity.
Ideas: After three years of marketing dormancy, an upscale Florida restaurant group decided to revive its brand after losing market share in each of its location’s markets. The company selected the Florida offices of public relations firm AXIA Public Relations. AXIA recommended its 120-day pilot program to bring attention to the restaurant’s brand and increase demand. Read the rest of this entry »
Ideas: While other mortgage lenders imploded, one mortgage lender thrived in the recession. The company sought a national public relations firm to share the company’s good news, create a positive reputation and good corporate image, while it expanded into new states and created new jobs.
After a competitive search, the company selected AXIA Public Relations – and AXIA delivered.
Verizon needed to breathe new life into a stale, yet profitable, staple product line and reconnect with American businesses and consumers. They hired AXIA Public Relations to reinvigorate the product’s relevance and unique positioning with fresh creative, promotions and a test marketing campaign across Florida that supported its sales representatives. AXIA exceeded the Verizon division’s senior management expectations by delivering new insights and presenting several creative and scalable solutions for promotional deployment across Florida initially and eventually across the U.S.
Sanidoor is a touch-free public restroom door opening system designed to reduce the spread of germs by eliminating contact with door surfaces when entering and exiting restrooms. L. Gale Lemerand, a serial entrepreneur from Daytona Beach, Fla., invented Sanidoor. Sanidoor hired AXIA Public Relations as its public relations agency of record to spread the word about Sanidoor to consumers across the United States and Canada. Read the rest of this entry »
