May 31, 2010 - Miller Lite selects AXIA for summer product rollout campaign
Miller Lite and AMP selected AXIA to create and deploy a summer promotional launch of MillerCoors’ new Miller Lite Vortex bottle, including “Vortex Day” and “Get Caught with a Miller Lite Vortex Bottle” contest. The campaign features news media appearances and viral social media tie-ins for celebrity and Miller Lite promo teams’ surprise appearances at several popular venues in Florida and across the Southeast this June. AXIA is based in downtown Jacksonville and works with a dozen national clients. More information: www.axiapr.com.
May 12, 2010 - AXIA sponsors Corporate Cup
AXIA became the presenting sponsor of the 2010 annual Corporate Cup 5k in downtown Jacksonville. The Corporate Run/Walk, attracts over 3,000 participants, is a 5K run/walk open to employees of corporations, government agencies, financial institutions, and individuals. All levels of runners and walkers are encouraged to participate. Participants receive a t-shirt and a post-race party billed as “Jacksonville’s largest office party.” The event is produced by 1st Place Sports.
January 27, 2010 - Sani-Giene selects AXIA as its public relations agency of record
DAYTONA BEACH, Fla. (January 27, 2010) – Sani-Giene LLC retained AXIA as its agency of record for national public relations and marketing work, following a competitive agency search.
AXIA, a boutique public relations and marketing firm, will use its NewsBureau media relations services and social media program to promote Sanidoor, Sani-Giene’s patented and touch-free public restroom door system. AXIA is the first PR firm to represent Sani-Giene. Read the rest of this entry »
January 5, 2010 - Gate River Run selects AXIA to conduct national sponsor search
NORTHEAST FLORIDA (January 5, 2010) – The Gate River Run has retained AXIA to provide sponsorship consulting services. AXIA will identify and recruit major national sponsors for the Gate River Run and other races in 2011 and thereafter. Read the rest of this entry »
December 31, 2009 - AXIA Saves Christmas
NORTH POLE – Kris Kringle and his team of elves hired AXIA to help locate Rudolph, the popular red-nosed reindeer who heads the Christmas season lineup. Rudolph went missing shortly after Thanksgiving dinner on Thursday, Nov. 26, 2009. Through strategic planning and on-target tactics, AXIA was able to track him down.
This isn’t the first time that these North Pole residents have engaged AXIA. AXIA worked closely with Kringle after a Santa’s Workshop elf leaked material information about special gifts that were to be given to children. AXIA uses its CrisisPoint crisis management service to keep clients out of the spotlight or get them in front of an issue. Read the rest of this entry »
May 28, 2009 - AXIA raises money for MDA
AXIA Public Relations associate Amanda Burns voluntarily spent her afternoon in “prison” to raise funds for the Muscular Dystrophy Association’s 2009 downtown Jacksonville Lock Up on May 28. Burns, also known as “Prisoner 40762,” received support from colleagues and friends as she raised $3,200 in “bail.” MDA, a volunteer health agency, represents a dedicated partnership between scientists and concerned citizens aimed at conquering neuromuscular diseases that affect more than a million Americans.
April 27, 2009 - PRWeek cites AXIA as crisis PR experts
Leading public relations industry publication PRWeek consulted accredited public relations practitioner Jason Mudd, APR, for crisis planning commentary in its April 27, 2009 issue. Mudd is principal of AXIA, a downtown public relations firm specializing in working with national news media.
Founded in 1998 and published for public relations professionals, PRWeek covers the public relations business, including the latest news, in-depth analysis, reviews of campaigns and job opportunities for PR professionals across the U.S. The weekly magazine also provides coverage of the European and international public relations industry. Full Story
September 24, 2008 - PRWeek features AXIA campaign
International public relations industry trade magazine PRWeek featured AXIA’s public relations campaign to find a new sponsor for the Bausch & Lomb Championships.
Octagon had to look for a new sponsor for the WTA event it held in Northeast Florida, after Bausch & Lomb bowed out after 22 years in April 2008. As of 2009, the tournament would require a new title sponsor, and Octagon, the tournament organizer, wanted to find one that would keep the tournament in Florida. Full Story
September 1, 2008 - PRWeek focuses on Florida, AXIA PR
When PRWeek wanted to give its readers a finger on the pulse of the state of PR in Florida, they called on AXIA for its expert commentary. AXIA shared news of the increased requirement for additional corporate transparency and an evolving media business model. Full Story
August 15, 2008 - AXIA Brokers The MPS Group Championships
AXIA successfully brokered a deal between its clients Octagon and MPS Group to form The MPS Group Championships. MPS Group Becomes Title Sponsor for Sony Ericsson WTA Tour Women’s Tennis Event. Full Story
