Recent Headlines

We are pleased to share our latest news with you. Our growth is based on our clients’ success, and we are honored to work with some great organizations. Catch up on the AXIA team by reading the news and newsletters below.

February 14, 2008
Octagon hired AXIA to provide marketing consulting and event-sponsorship services for the Bausch & Lomb Championships, an annual WTA Tour tournament held the second week of April at the Amelia Island Plantation at Amelia Island, Fla.

February 2008
Thinking Faster and Better
60-Second Impact, monthly newsletter
These days, customers want their goods and services delivered quickly and in the best of quality. BigThink.com and Netflix are already finding ways to keep users happy. How can your business learn from these techniques? - blog enabled

January, 28, 2008
Factors to consider when selecting keywords for a website
A vital step in improving your standing with search engines is keyword selection. Search engines look for identifying keywords on your site that explain what you do and what you offer to users. Your keywords must be both relevant to the search, and appear frequently on your site to improve your “relevancy” and thereby your ranking in the search results. <Learn more>

January 18, 2008
Joytel Wireless, an enterprise-class wireless Internet service provider for commercial and business, has named AXIA as its agency of record. Joytel’s clients include the University of North Florida, the Duval County Clerk of Courts, Capital Partners, the Bohan Group, Oncure Medical Group and Flagler College.

January 9, 2008
AXIA released a free YouTube marketing white paper for clients and prospective clients of the marketing firm. In the white paper, AXIA shares that 25 percent of YouTube users have a household income of more than $100,000 and over 44 percent of the users are between 35 and 54 years of age. The YouTube white paper is available by request by clicking here.

January 2008
New Image for the New Year
60-Second Impact, monthly newsletter
The New Year is all about reinvention. Earn attention for your business in January by improving your online branding and positioning. - blog enabled

December 2007
Celebrating 2007 and Preparing for a Great 2008
60-Second Impact, monthly newsletter
This year saw several advances in technology and even coffee, but now buyers are preparing for the holiday season and gearing up for an even more successful 2008. - blog enabled

November 11, 2007
AXIA attended the 2008 International Hotel/Motel and Restaurant Show in New York City and developed relationships and media contacts on behalf of its clients. The agency also launched a new brand and kicked off a media tour for its client, Vizergy. The four-day conference included hotel and destination specific exhibits and seminars, including online marketing strategies and managing reputations.

November 6, 2007
O'Dwyer's PR Report, a national trade magazine providing case histories of successful public relations campaigns, profiled AXIA in its annual high-tech public relations issue. The agency was featured for the innovative work it has performed for clients who use or market high-tech products and services.

November 1, 2007
The entire AXIA team completed a six-week web 2.0 training program from the Second Wind Network to prepare its clients for successful online social media marketing campaigns. The explosion of blogs, social networking, online video sharing, RSS feeds, podcasting and other web tools has required that marketers pay close attention to their company reputation, consumer relationships and online interactions.

November 2007
Finding an Impact with New Technology
60-Second Impact, monthly newsletter
If your company is looking to improve marketing, the answer could be advancements in technology, including cell phone projectors and ways to enhance an older Web site. - blog enabled

October 2007
Reaching Your Audience in New Ways
60-Second Impact, monthly newsletter
Use ads on YouTube and TV Web sites to reach your customers. - blog enabled

September 1, 2007
AXIA has launched a new monthly podcast based on its very popular 60-Second Impact newsletter. The podcast is available on iTunes. – listen - subscribe

September 2007
Connecting with the Customer
60-Second Impact, monthly newsletter
Instead of using attention-grabbing celebrities or exaggerated slogans and campaigns, companies should focus on what they can promise customers: good service. - blog enabled

August 7, 2007
AXIA Earns State PR Awards
The Florida Public Relations Association presented AXIA with two awards of distinction on Tuesday night for its work with Turfgrass America and Operation Skate. <more>

August 2, 2007
Mudd Appointed to Economic Development Board
Mudd has been appointed as Nassau County Commissioner Jim Higginbotham’s Amelia Island (District 1) representative, where Mudd resides. <more>

August 2007
Is your marketing stale?
60-Second Impact, monthly newsletter
To keep your brand communications fresh and working hard for you, read on! - blog enabled

July 6, 2007
Macquarie Mortgages USA has hired AXIA as its public relations agency of record. Macquarie Mortgages USA Inc. is a member of the Macquarie group, a diversified international provider of specialist financial and investment banking services around the world. Macquarie Mortgages USA’s headquarters are located in Jacksonville, Fla.

July 2007
Using the Election Campaign as a Marketing Template
60-Second Impact, monthly newsletter
Tune into the techniques, such as YouTube and other video portals, the 2008 presidential candidates are utilizing to gain voters. With a little help, these techniques can be applied to develop any business’s marketing plan. - blog enabled

Spring 2007
@AXIA
Read more about AXIA in its quarterly newsletter

June 7, 2007
Jacksonville University has hired AXIA for a marketing campaign to increase 2007-2008 adult studies enrollment. Jacksonville University was founded in 1934 and is a four-year, private co-ed institution located in Arlington.

June 2007
Grow your business with innovation
60-Second Impact, monthly newsletter
Mediocrity can be the downfall of any good company. Ensure that your company is the most highly sought after in its field by challenging the status quo and bringing originality into situations in which tradition has always been followed. - blog enabled

May 2007
Creating fans of your company
60-Second Impact, monthly newsletter
We’ve said it before, and we’ll say it again: Differentiation is key to a successful marketing strategy. Create stories and ideas that distinguish your company from the rest, and transform your clients into loyal, long-term followers of your company. - blog enabled

April 1, 2007
Miller Insurance Group has hired AXIA for ongoing marketing services. Miller Insurance Group has 11 locations throughout northeast Florida and expects to open 10 more offices throughout Florida by the end of the year.

April 2007
Keeping up with the Internet revolution
60-Second Impact, monthly newsletter
The Internet is taking over for traditional forms of media. Technological advances are inevitable, but recognizing the changes in your customers’ shopping and buying habits is crucial to a successful campaign. - blog enabled

March 2, 2007
AXIA is donating its public relations services to the Katie Ride for Life Foundation to raise awareness and participation.

March 2007
Making the most of your online presence
60-Second Impact, monthly newsletter
The importance of online marketing cannot be overstated. Whether you’re diverting a crisis by posting a video apology or targeting potential customers through search engine optimization, marketing on the Web is an efficient way to sell your message.
- blog enabled

Winter 2007
@AXIA
Read more about AXIA in its quarterly newsletter

February 20, 2007
AXIA completed the eligibility process to become a semifinalist for the Jacksonville Business Journal's Best Places to Work in Jacksonville.

February 15, 2007
AXIA receives Jacksonville Magazine's 2007 Top 25 Companies That Care Award

February 6, 2007
AXIA nominated for Jacksonville Business Journal's Best Places to Work in Jacksonville.

February 1, 2007
Community First Credit Union of Florida selected AXIA for public relations services. Community First Credit Union is a state-chartered credit union based in Jacksonville serving anyone who lives or works in Baker, Clay, Duval, Flagler, Nassau , Putnam and St. Johns counties.

February 2007
Solid plans lead to solid results
60-Second Impact, monthly newsletter
Looking ahead and strategically planning your company’s weeks, months and years ensures that focus is maintained and goals are met. A solid plan can also help your company adapt to changing landscapes, such as shifting demographics. - blog enabled

January 17, 2007
Mudd joins Counselors’ Network
The Florida Public Relations Association's Counselors’ Network accepted AXIA founder and CEO Jason Mudd as its newest member. Mudd is internationally accredited in public relations (APR). Membership in the Counselors' Network is open to universally accredited members in good standing with FPRA who is actively engaged in providing counseling service, either as a full-time principal, officer, partner or employee of a public relations firm, corporation, organization or agency, and who has been engaged in a counseling capacity for at least three years. The Florida Public Relations Association's Counselors' Network was created to give senior-level public relations counselors and practitioners an opportunity for professional enrichment and continuing education. The network was designed to advance the professional status of its members, while catering to their interests and giving them a means of advancing the profession.

January 5, 2007
AXIA named Business of the Year
AXIA was named Small Business of the Year by the Amelia Island-Fernandina Beach-Yulee Chamber of Commerce today. AXIA was nominated by clients and chamber members and selected by the chamber's board of directors. In 2006, AXIA grew a number of businesses in Nassau County, donated services to a number of community organizations, expanded into Tallahassee, erected a community skate park in Fernandina Beach and helped the chamber launch a successful marketing plan.

January 3, 2007
AXIA named to Jacksonville Magazine's 25 Companies That Care
Charity never goes out of style, and there's one local advertising
agency that's keeping this trend alive. <more>

January 2007
Marketing that goes above and beyond
60-Second Impact, monthly newsletter
Differentiating your company’s brand in an ever-similar marketplace turns good marketing into great marketing. Take the next step by marketing your company interactively on the Internet.- blog enabled