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Keeping up with the Internet revolution
The Internet is taking over for traditional forms of media. Technological advances are inevitable, but recognizing the changes in your customers’ shopping and buying habits is crucial to a successful campaign.

60-Second Articles:

1. It’s All Going to Be inside Your Cell Phone
2. Don’t Be Fooled! The Buying Cycle Starts with Mass Media
3. Internet Ads Are More Effective Than TV Ads. Where’s Your Online Video?
4. The 60-Second Close: Are You on the Same Channel As Your Customers?

We welcome your newsletter feedback.  Share your thoughts with us and offer further commentary on our blog (www.axia.net/blog/).

1. It’s All Going to Be inside Your Cell Phone

• Using your cell phone too much? Expect to use it even more in the upcoming months as more “new media” services integrate their products into mobile formatting.
• Already equipped with an audio and video recorder, your cell phone could become your prime information and entertainment-gathering source, to include live traffic reports, mapping tools and business finders. From news to weather to sports, every facet of what you see on TV and what you get on the Internet is being developed for mobile technology.
  

2. Don’t Be Fooled! The Buying Cycle Starts with Mass Media

• Among all the gloomy predictions of the death of mass media comes along a startling study conducted by the National Retail Federation that indicates shoppers are getting sales event information from the mass media, then going online to do their product research, and then doing their final purchase at the retail store level.
• According to the study, “Consumers said they were most motivated to begin an online search after viewing advertisements in magazines, newspapers, on TV and from reading.”
• And what does this mean to the advertiser? It’s the ads in mass media, more so than ads online, that trigger people to go online to do their product research, which leads them to make a final purchase.

3. Internet Ads Are More Effective Than TV Ads. Where’s Your Online Video?

• Get it done now! Get a short video produced about your product and/or service. Get it up on your Web site. On your blog. On your Internet Yellow Page listing. Add it to Google Videos and Yahoo Videos. Upload it to YouTube. Why? Video ads played online have a higher brand awareness and higher recall factor than ads viewed on TV.
• A study conducted by MillwardBrown Online says, “The Web offers advertisers less cluttered ad space and access to more attentive users, boosting brand impact compared to on-air television.”

4. The 60-Second Close: Are You on the Same Channel As Your Customers?

• Newspaper readership is declining, yet more people are reading the news on the Internet. Music stores are closing down, yet the music industry is thriving on the Internet. Computer stores are shutting their doors, yet computer sales remain steady via the Internet. It’s easy to blame the “Internet” for your sales declines. But who could blame the consumer for choosing a better and more convenient distribution channel to get their information and products?
• The question is this — are you on the same channel as your customers? If not, the world may be passing you by. Check out your channel. If it’s not in sync with your customers, then call us. We can help you get there … faster than ever.

Best wishes, Jason Mudd, APR Founder and CEO AXIA (866) 999-AXIA

P.S. We welcome your newsletter feedback.  Share your thoughts with us and offer further commentary on our blog at www.axia.net/blog/.